Magicpin Ventures into Logistics Aggregation with Velocity Platform


In a strategic move, Magicpin, a prominent hyperlocal e-commerce startup, has embarked on a new journey by introducing its logistics aggregation platform, ‘Velocity.’

Under this pioneering initiative, Magicpin assumes the pivotal role of an aggregator, partnering with leading third-party logistics (3PL) providers such as Shadowfax, Dunzo, Rapido, Porter, OLA, and Zypp. By consolidating diverse 3PL services within a single platform, Magicpin aims to streamline logistics operations for brands and sellers, fostering enhanced efficiency and scalability.

According to their company statement, Velocity facilitates seamless logistics management and spearheads rapid commerce solutions tailored to specific market segments, offering a compelling value proposition for businesses seeking agility and competitiveness in today’s dynamic market landscape.

Anshoo Sharma, co-founder of Magicpin, emphasized the transformative potential of Velocity, stating, “Velocity by Magicpin empowers businesses to navigate the complexities of logistics with unparalleled ease. Through strategic alliances and cutting-edge technology, we are already facilitating operations for over 20 merchants, processing 5,000 orders daily. Our ambitious roadmap entails scaling up operations to handle over 100,000 orders daily within a year, signalling our unwavering commitment to revolutionizing the logistics ecosystem.”

With a robust infrastructure in place, Velocity promises swift deliveries within a 30-minute timeframe for hyperlocal transactions, complemented by advanced features such as live workforce tracking, real-time order status updates, and integrated customer feedback mechanisms, ensuring an unparalleled user experience.

Noteworthy collaborations have already been established with industry-leading merchants, including iconic brands like KFC, Burger King, Rebel Foods (Faasos, Oven Story, Behrouz Biryani), and Eat Club (Box8, Mojo Pizza, Mealful Wraps), underscoring the growing significance of logistics aggregators in the modern business landscape.